Privacy policy

How We Collect and Use Personal Information

We collect personal information from different sources depending on how you interact with our website and services.

This may include information you provide directly to us, information collected automatically when you use our website, and information received from service providers or other third parties that help us operate our business.

We use personal information to operate our website, process and fulfill orders, provide customer support, manage customer accounts, process payments, communicate with customers, prevent fraud and unauthorized activity, improve website functionality, personalize the customer experience, comply with legal obligations, enforce our Terms of Service and policies, and protect the security and integrity of our website, customers, transactions, and business operations.

Legal Bases for Processing

Depending on the processing activity and applicable law, we rely on one or more of the following legal bases.

Performance of a contract: We process personal information to process and fulfil orders, accept and manage payments, arrange shipping, provide customer support, manage customer accounts, and handle returns, refunds, and replacements.

Compliance with legal obligations: We process personal information to comply with tax, accounting, record-keeping, consumer protection, regulatory, fraud prevention, and other legal requirements.

Legitimate interests: We process personal information to operate, secure, maintain, and improve our website and services, prevent fraud and misuse, protect customers, transactions, and our business, respond to legal claims, and understand website performance, provided these interests are not overridden by your rights and interests.

Consent: We process personal information based on consent to send certain marketing communications and use non-essential cookies, advertising technologies, analytics technologies, or similar tools where consent is required.

Where processing is based on consent, you may withdraw that consent at any time.

Information We Collect Directly From You

We collect personal information that you voluntarily provide when you interact with our website, place an order, create an account, contact customer support, subscribe to communications, submit a form, participate in a promotion, or otherwise communicate with us.

This information may include, where applicable:

• Name
• Email address
• Phone number
• Billing address
• Shipping address
• Account login information, if you create an account
• Order details
• Products purchased, viewed, saved, or added to your shopping cart
• Customer support messages
• Photos, videos, attachments, or other information you send to customer support
• Communication preferences
• Return, refund, replacement, or claim information
• Any other information you choose to provide to us

Certain website features, order processes, customer support services, or account functions require specific information to work properly. If you choose not to provide required information, some parts of the website or services may be unavailable, delayed, or limited.

What Personal Information We Collect

The types of personal information we collect depend on how you interact with our website and services.

Personal information means information that identifies, relates to, describes, can reasonably be associated with, or could reasonably be linked to you, directly or indirectly.

The categories of personal information we may collect include:

• Identifiers, such as name, email address, phone number, billing address, shipping address, account login details, and customer number or order number
• Commercial information, such as products purchased, products viewed, products added to cart, order history, return history, refund history, and customer service history
• Payment-related information, such as payment confirmation, transaction status, billing details, and limited payment details provided by payment service providers
• Internet or network activity information, such as website interactions, pages viewed, referring pages, device information, browser information, IP address, session activity, and cookie or similar tracking information
• Communications, such as messages, emails, support requests, reviews, feedback, attachments, photos, or videos you send to us
• Account information, such as login details, account preferences, saved addresses, and order management information
• Security and fraud prevention information, such as risk signals, verification information, suspicious activity indicators, and information needed to protect transactions and website security
• Preferences, such as communication preferences, product interests, shopping preferences, and marketing preferences

We do not intentionally request or require sensitive personal information unless it is necessary for a specific purpose and permitted by applicable law. You should not send us sensitive information unless we specifically request it and provide instructions.

Information We Collect Through Cookies and Similar Technologies

We automatically collect certain information about how you interact with our website and services through cookies, pixels, tags, web beacons, and similar technologies.

This information may include:

• Device type
• Operating system
• Browser type and settings
• IP address
• Approximate location
• Network and connection information
• Pages viewed
• Products viewed
• Links clicked
• Search activity on the website
• Cart activity
• Referring website or traffic source
• Session activity and website interactions

We use this information to operate the website, remember preferences, improve website performance, understand how customers use our website, support security and fraud prevention, measure the effectiveness of our content and communications, and improve the customer experience.

Some cookies and similar technologies are necessary for the website to function properly, such as enabling checkout, maintaining cart functionality, remembering preferences, supporting account login, and protecting website security.

You may manage, block, or delete cookies through your browser settings. Please note that disabling certain cookies may affect website functionality and may cause some features, such as cart, checkout, account login, or preference settings, to work improperly or become unavailable.

Where required by applicable law, we will request consent before using non-essential cookies or similar technologies.

Information We Obtain From Third Parties

We may receive personal information about you from third parties that help us operate our website, process orders, provide customer support, process payments, improve our services, prevent fraud, and communicate with customers.

These third parties may include:

• Ecommerce platform and website infrastructure providers
• Payment processors and payment service providers
• Shipping, logistics, and fulfillment providers
• Customer support and communication service providers
• Analytics and performance measurement providers
• Marketing and advertising service providers
• Fraud prevention, security, and risk management providers
• Email, SMS, and notification service providers
• Business operations and technical service providers

The information we receive from third parties may include order information, payment confirmation, transaction status, delivery information, fraud prevention information, analytics information, customer communication information, and information related to website interactions or marketing preferences.

When you interact with our website, emails, messages, or online content, we and our service providers may use cookies, pixels, tags, web beacons, and similar technologies to collect information about those interactions.

Any personal information we receive from third parties is processed in accordance with this Privacy Policy and applicable law.

Third-party service providers may also process personal information under their own privacy policies where they act independently. We are not responsible for the independent privacy practices of third parties that are not acting on our behalf.

International Data Transfers

Your personal information may be transferred to, stored in, accessed from, or processed in countries other than your country of residence.

This may include countries where Bellascena, QJ Global Group LLC, service providers, partners, payment providers, fulfillment providers, customer support providers, or technical infrastructure providers operate.

Privacy and data protection laws in these countries may differ from the laws in your country of residence.

Where required by applicable law, we use appropriate safeguards for international data transfers. These safeguards may include contractual protections, data processing agreements, standard contractual clauses, adequacy decisions, or other lawful transfer mechanisms.

You may contact us at support@bellascena.com to request additional information about the safeguards used for international transfers, including information about how to obtain a copy of relevant contractual safeguards where available and permitted by law.

How We Use Your Personal Information

We use personal information for the purposes described below, depending on how you interact with our website and services.

Providing Products and Services

We use personal information to operate our website, provide our services, process orders, process payments, fulfill purchases, arrange shipping, send order confirmations and delivery updates, manage customer accounts, provide customer support, and handle returns, refunds, replacements, damaged items, defective items, incorrect items, and missing item claims.

We may also use personal information to provide optional website features, such as account functionality, saved preferences, customer reviews, product recommendations, or other features made available through our website.

Marketing and Advertising

We may use personal information to send marketing communications, promotional messages, product updates, or other permitted communications where allowed by applicable law.

We may also use personal information to show or measure relevant content, promotions, or advertising on our website or through third-party services.

We may work with analytics, marketing, and advertising service providers to understand how visitors interact with our website, measure performance, improve relevance, and improve the customer experience.

These service providers may receive limited information such as device information, cookie identifiers, browsing activity, website interactions, referral information, and general location information where permitted by applicable law.

We do not share full payment card numbers, CVV codes, or sensitive payment authentication data for marketing or advertising purposes.

Private customer service messages, return photos, claim evidence, payment evidence, and other non-public communications will not be published or used for marketing without permission, unless disclosure is required or permitted by applicable law.

You may opt out of marketing communications at any time by using the unsubscribe link or instructions included in our messages, or by contacting us at support@bellascena.com.

Security and Fraud Prevention

We use personal information to help detect, investigate, prevent, and respond to suspected fraud, unauthorized access, payment misuse, chargeback abuse, policy violations, harmful activity, security incidents, or other activity that may compromise the website, customers, transactions, systems, or our business operations.

If you create an account, you are responsible for keeping your login credentials confidential and secure.

If you believe your account, order, payment method, or personal information has been compromised, please contact us promptly at support@bellascena.com so we can review the issue and take appropriate action where possible.

Communicating With You

We use personal information to communicate with you about your orders, payments, deliveries, returns, refunds, replacements, account activity, customer support requests, policy updates, security notices, and service-related matters.

We may contact you by email, phone, SMS, website notifications, or other communication methods you provide to us, depending on the nature of the communication and your preferences.

Service-related communications, such as order confirmations, shipping updates, refund notices, account notices, and security messages, may still be sent even if you opt out of marketing communications.

Your Cookie and Tracking Choices

Depending on your location, you may have the right to opt out of the use of cookies or similar technologies for targeted advertising, interest-based advertising, analytics, or certain forms of data sharing.

These activities may involve the limited use or sharing of device information, cookie identifiers, browsing activity, website interactions, referral information, or general location information with analytics, marketing, or advertising service providers.

You may exercise these choices in the following ways:

• Browser settings: You can block, delete, or manage cookies through your browser’s privacy settings.
• Website cookie tools: Where available, you can manage cookie preferences through a cookie banner, cookie settings link, or similar privacy tool on our website.
• Global privacy signals: If your browser or device sends a recognized global privacy preference signal, such as Global Privacy Control, we will treat it as a request to opt out of certain forms of data processing where required by applicable law.
• Platform settings: You may be able to adjust advertising or personalization preferences directly through the platforms, devices, or services you use.

The availability of these choices may depend on your location, browser, device, and applicable legal requirements.

How We Disclose Personal Information

We may disclose personal information to third parties for legitimate business purposes, to provide our website and services, to process orders, to support customer service, to improve our operations, to comply with legal obligations, and as otherwise described in this Privacy Policy.

We may disclose personal information to service providers that perform services on our behalf, including website hosting, ecommerce platform support, technical infrastructure, payment processing, fraud prevention, order fulfillment, shipping, delivery support, customer support, email and communication services, analytics, security, and business operations.

We may disclose personal information to marketing, analytics, and advertising service providers that help us understand website performance, measure engagement, improve content, personalize the customer experience, and deliver or measure marketing communications where permitted by applicable law.

We may disclose personal information when you request or consent to the disclosure, such as when you place an order, use website features, interact with integrated services, submit a review, contact customer support, or use third-party tools connected to our website.

We may disclose personal information within our corporate group, including QJ Global Group LLC, affiliates, subsidiaries, service providers, contractors, and business partners where necessary for internal business operations, customer support, order processing, legal compliance, security, or business administration.

We may disclose personal information in connection with a business transaction, such as a merger, acquisition, restructuring, sale of assets, financing, transfer of business, insolvency proceeding, or similar corporate event.

We may also disclose personal information where necessary to comply with applicable laws, respond to lawful requests from authorities, enforce our Terms of Service and policies, prevent fraud or misuse, investigate security incidents, protect transactions, defend legal claims, or protect the rights, safety, and security of Bellascena, QJ Global Group LLC, customers, users, service providers, or others.

Categories of Personal Information Disclosed

Depending on how you interact with our website and services, we may disclose the following categories of personal information for business purposes:

• Identifiers, such as name, email address, phone number, billing address, shipping address, customer number, order number, and account information
• Commercial information, such as products purchased, products viewed, order history, return history, refund history, payment confirmation, transaction status, and customer support history
• Internet or network activity information, such as device information, browser information, IP address, pages viewed, website interactions, cart activity, referral information, and cookie or tracking information
• Communications, such as customer support messages, reviews, feedback, attachments, photos, videos, or other information you send to us
• Security and fraud prevention information, such as risk signals, verification information, suspicious activity indicators, and information used to protect orders, payments, accounts, and website security
• Preferences, such as communication preferences, marketing preferences, product interests, and shopping preferences

These categories may be disclosed to service providers, payment providers, shipping and fulfillment providers, customer support providers, analytics providers, marketing service providers, security providers, affiliated entities, professional advisers, authorities, or other third parties where permitted or required by applicable law.

We do not sell personal information for money.

In some locations, certain analytics, advertising, or tracking activities may be considered a “sale”, “sharing”, or similar disclosure under applicable privacy laws. Where required by applicable law, you may have the right to opt out of these activities as described in the “Your Rights and Choices” section of this Privacy Policy.

We do not knowingly disclose sensitive personal information for the purpose of inferring characteristics about you.

User-Generated Content

Our website may allow you to submit product reviews, comments, feedback, images, messages, or other user-generated content.

If you choose to submit content that is displayed publicly, that content may be visible to other users or the general public.

Please do not include personal information in public reviews, comments, or other public areas of the website unless you are comfortable making that information publicly available.

We cannot control how other users or third parties may view, use, copy, share, or store information that you voluntarily make public. Bellascena is not responsible for the privacy, security, accuracy, or misuse of information that you choose to make publicly available.

Third-Party Websites and External Links

Our website may contain links to websites, services, tools, or platforms operated by third parties.

These third parties have their own privacy policies, terms, security practices, and data handling procedures, which may differ from ours.

Bellascena does not control, endorse, or assume responsibility for the content, privacy practices, security practices, or data handling procedures of third-party websites or services.

If you choose to access a third-party website or service, you do so at your own discretion. You should review the relevant third party’s privacy policy and terms before providing any personal information.

Children’s Data

Our website and services are not intended for children.

We do not knowingly collect personal information from individuals who are under the minimum age required by applicable privacy or data protection laws.

If you are a parent or legal guardian and believe that a child has provided personal information to us without appropriate consent, please contact us at support@bellascena.com so that we can review the matter and take appropriate steps.

Where required by applicable law, we do not knowingly sell or share personal information of minors, or knowingly process personal information of minors for targeted advertising or profiling.

Security and Retention of Your Information

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, disclosure, alteration, or destruction.

These safeguards may include access controls, secure systems, encryption where appropriate, monitoring, fraud prevention measures, and limiting access to personal information to service providers, employees, contractors, or other authorized parties who need the information for legitimate business purposes.

However, no method of electronic transmission, processing, or storage is completely secure. While we work to protect personal information, we cannot guarantee absolute security.

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy. This may include retaining information to provide our website and services, process orders, complete payments, arrange shipping, provide customer support, manage returns and refunds, maintain accounts, prevent fraud, resolve disputes, enforce our Terms and policies, comply with legal obligations, and maintain business records.

Retention periods may vary depending on the type of information, the purpose for which it was collected, the nature and sensitivity of the information, applicable legal requirements, operational needs, security requirements, fraud prevention needs, and dispute resolution requirements.

When personal information is no longer needed for the purposes described in this Privacy Policy, we will take reasonable steps to delete, anonymize, or securely dispose of it, unless we are required or permitted to retain it for a longer period under applicable law.

Account-related, order-related, payment confirmation, shipping, return, refund, support, and transaction records may be retained for a limited period where necessary for business, accounting, legal, compliance, fraud prevention, or record-keeping purposes.

Your privacy rights, including rights to access, correct, delete, restrict, object to, or request a copy of personal information, may remain available during the applicable retention period, subject to applicable legal limitations.

We may use analytics, performance measurement, security, and fraud prevention tools provided by third-party service providers to help operate, protect, and improve our website and services. Personal information processed through these tools is handled in accordance with this Privacy Policy and applicable law.

Payment Security

Payments made through our website are processed through secure payment systems and authorized payment service providers.

Bellascena does not store complete payment card numbers or CVV security codes. Sensitive payment information is submitted to and processed by the applicable payment service provider.

Bellascena may receive limited payment and transaction information, such as payment confirmation, transaction status, billing details, payment method, card brand, the last four digits of a payment card, and transaction reference numbers.

We may use this limited information to process orders and refunds, prevent fraud, respond to chargebacks or payment disputes, and maintain transaction records.

Customers are responsible for taking reasonable steps to secure their own devices, browsers, networks, passwords, and account login information.

Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information under applicable privacy and data protection laws.

These rights may vary depending on your country, state, region, or place of residence and may apply only in certain circumstances.

Depending on applicable law, your rights may include the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate or incomplete personal information
• Request deletion of personal information
• Request restriction of certain processing activities
• Object to certain processing activities
• Withdraw consent where processing is based on consent
• Request a copy of your personal information in a portable format
• Opt out of certain marketing communications
• Opt out of certain targeted advertising, sharing, or similar processing where applicable
• Appeal a decision regarding a privacy rights request, where required by applicable law

To exercise your privacy rights, you may contact us at: support@bellascena.com

We may need to verify your identity before responding to a privacy rights request. This may include requesting information that allows us to confirm that you are the person associated with the personal information.

We will respond to privacy rights requests in accordance with applicable law. In some cases, we may be unable to fulfill a request fully or at all, for example if we need to retain certain information to complete a transaction, prevent fraud, comply with legal obligations, resolve disputes, enforce our agreements, or protect our rights and the rights of others.

You may also unsubscribe from marketing emails by using the unsubscribe link or instructions included in the message.

Automated Decision-Making, Profiling, and Sensitive Personal Information

We do not use sensitive personal information for the purpose of inferring characteristics about you.

We do not engage in automated decision-making or profiling that produces legal or similarly significant effects on individuals.

We may use automated tools, security systems, fraud prevention tools, or risk review processes to help protect our website, customers, transactions, and business operations. However, decisions related to orders, customer accounts, fraud prevention, returns, refunds, or customer support are not based solely on automated processing where such processing would produce legal or similarly significant effects under applicable law.

Where required by applicable law, you may have the right to request information about automated processing or to request human review of certain decisions.

Right to Access

Depending on your location, you may request access to the personal information we hold about you.

This may include information about the categories of personal information collected, the sources from which it was obtained, the purposes for which it is used, the categories of third parties to whom it has been disclosed, and the specific pieces of personal information we hold about you, where required by applicable law.

Right to Delete

Depending on your location, you may request deletion of personal information we maintain about you, subject to applicable legal exceptions.

We may be unable to delete certain information where retention is necessary to complete a transaction, process an order, provide customer support, prevent fraud, maintain security, comply with legal obligations, resolve disputes, enforce our Terms and policies, or maintain required business records.

Right to Correct

Depending on your location, you may request that inaccurate or incomplete personal information we maintain about you be corrected or updated.

We may ask you to provide information needed to verify your identity and confirm the accuracy of the requested correction.

Right to Data Portability

Depending on your location, you may request a copy of your personal information in a structured, commonly used, and machine-readable format.

Where technically feasible and required by applicable law, you may also request that this information be transmitted to another entity.

Right to Restrict Processing

Depending on your location, you may have the right to request that we limit or restrict certain processing of your personal information.

This right may apply in specific circumstances, such as when the accuracy of personal information is disputed, the processing is unlawful, the information is no longer needed for its original purpose but is required for legal claims, or you have objected to certain processing activities.

Right to Object

Depending on your location, you may have the right to object to certain processing of your personal information.

This may include processing based on legitimate interests, direct marketing, targeted advertising, or certain profiling activities, where applicable under privacy and data protection laws.

Right to Withdraw Consent

Where we process personal information based on your consent, you may withdraw that consent at any time.

Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

If you withdraw consent, some website features, services, communications, or personalization options may no longer be available.

Sale and Sharing of Personal Information

We do not sell personal information for money.

In some jurisdictions, certain analytics, advertising, or tracking activities may be considered a “sale”, “sharing”, or similar disclosure of personal information under applicable privacy laws.

Where applicable, we may use limited personal information for standard business purposes such as website analytics, performance measurement, fraud prevention, security, service improvement, personalization, and marketing measurement.

Information used for these purposes may include device information, cookie identifiers, browsing activity, website interactions, referral information, and general location information.

We do not share full payment card numbers, CVV codes, sensitive payment authentication data, or sensitive personal information for targeted advertising purposes.

Where required by applicable law, you may opt out of certain sale, sharing, targeted advertising, or similar processing activities using the methods described in the “Your Rights and Choices” section of this Privacy Policy.

If your browser or device sends a recognized global privacy preference signal, such as Global Privacy Control, we will treat it as a request to opt out of certain forms of data processing where required by applicable law.

Right to Opt Out of Targeted Advertising or Sharing

Depending on your location, you may have the right to request that we stop using or disclosing your personal information for targeted advertising, interest-based advertising, certain analytics, or certain forms of data sharing.

You may exercise this right by using available cookie settings, browser controls, recognized global privacy preference signals, or by contacting us at: support@bellascena.com

Requests to exercise these rights will be handled in accordance with applicable privacy and data protection laws.

Contact Information for Privacy Requests

If you wish to exercise your privacy rights or have questions about this Privacy Policy, you may contact us using the details below.

Brand Name: Bellascena
Owned and Operated By: QJ Global Group LLC
Address: 1201 North Market Street, Suite 111, Wilmington, DE 19801, USA
Email: support@bellascena.com
Phone: +1 302 579 5377

Global Privacy Control

If your browser or device sends a recognized Global Privacy Control or similar privacy preference signal, we will treat it as a request to opt out of certain forms of data processing related to targeted or interest-based advertising, where required by applicable law.

Right to Appeal

If we deny a request related to your privacy rights, you may have the right to appeal that decision where permitted by applicable law.

If an appeal right is available to you, instructions for submitting an appeal will be included in our response to your request.

Non-Discrimination

We do not discriminate against individuals for exercising privacy rights available under applicable privacy and data protection laws.

Exercising your privacy rights will not result in denial of services, different pricing, reduced service quality, or adverse treatment. However, some website features or services may not function properly if certain information is deleted, restricted, or not provided.

How to Exercise Your Rights

You may exercise your privacy rights at any time by contacting us at:

support@bellascena.com

To protect your privacy and security, we may need to verify your identity before processing a request. Verification may include confirming your email address, order information, account details, or recent transaction information.

If you authorize another person to submit a request on your behalf, we may require proof of authorization and may verify the request directly with you.

Requests will be handled within the timeframes required by applicable privacy and data protection laws.

Marketing Preferences

You may opt out of marketing or promotional communications at any time by using the unsubscribe option provided in our messages or by contacting us at:

support@bellascena.com

Please note that even if you opt out of marketing communications, we may continue to send non-promotional messages that are necessary to provide our services, such as order confirmations, delivery updates, refund notices, account notices, security notices, or customer support communications.

Complaints

If you have concerns about how we process personal information, please contact us at support@bellascena.com.

We will review and respond to privacy complaints in accordance with applicable privacy and data protection laws.

If you are located in the European Economic Area, you have the right to lodge a complaint with the competent data protection supervisory authority in the country where you live, work, or believe an infringement occurred.

If you are located in the United Kingdom, you have the right to lodge a complaint with the UK Information Commissioner’s Office.

You are not required to contact Bellascena before submitting a complaint to a competent supervisory authority.

Lawful and Responsible Use of Personal Information

We process personal information for lawful and legitimate business purposes, including order processing, payment support, shipping, customer support, returns and refunds, account management, website operation, service improvement, security, fraud prevention, analytics, marketing where permitted, legal compliance, and enforcement of our Terms and policies.

We do not sell personal information for money.

We do not use or disclose personal information in a deceptive, misleading, or unlawful manner.

We do not use full payment card numbers, CVV codes, or sensitive payment authentication data for advertising, analytics, or marketing purposes.

Where required by applicable law, you may have the right to opt out of certain forms of targeted advertising, interest-based advertising, analytics, sharing, or similar processing as described in this Privacy Policy.

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BUSINESS INFORMATION
Brand Name: Bellascena
Owned and Operated By: QJ Global Group LLC
Address: 1201 North Market Street
Suite 111
Wilmington, DE 19801
USA

Contact details
Email: support@bellascena.com
Phone: +1 302 579 5377
Contact form: click here

Customer service
Support hours: Monday to Friday, 8:00 am – 5:00 pm (EST)
We aim to respond within 24 hours.